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Emails We Love: Parting of the Ways
As my inbox has been bursting at the seams of late, I thought this would be a good time to see how some merchants that I wasn’t interacting with regularly were handling the email unsubscribe process....
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Emailing Canada: Truths and Myths
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border. The big thing to keep in mind...
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Reaching Millennials With Email Marketing
Just as brands are finally getting a grip on how to navigate the new social landscape using Facebook, Snapchat, Twitter, and others, to engage their target audiences, there’s another channel that’s...
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Personalizing Email With Dynamic Content
Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences. The range of...
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Building Your Email List is Key to Website Success
The main job of your website isn’t content delivery—it’s email list building. “You spend a ton of money on advertising and optimizing your site for organic search, only to have visitors look at a page...
View ArticleOrganically Growing Your Email Subscriber List: 6 Tricks
Despite the growing number of ways to communicate with customers, email remains the best channel for businesses today. It’s scalable, measurable, and unlike social media, you own your email subscriber...
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5 Tips For Better Email Marketing in 2016
Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style. Subject lines What’s the one thing that entices your audience to...
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Don’t Forget the Basics in Email Marketing
Email marketing continues to deliver the highest return on investment across digital marketing channels— on average email raises $40 for every $1 spent. Here’s several important facts about email B2B...
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The Power of Email Marketing For Building Relationships
If you want to build relationships, don’t forget the power of email marketing. Consumers may be addicted to social media but that doesn’t make it the best relationship marketing channel. While social...
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Email Targeting Fuels MGM Resorts & Focus on the Family
MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing. At the Gartner Digital Marketing...
View ArticleEmail Marketing Best Practices for Outbound Success
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips. 1. Frequency: How Many Emails to Send? When...
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7 Ideas for Interactive B2B Email Marketing
Cat videos might not boost B2B engagement, but compelling content about your brand or service will. The long predicted explosion of interactive email has finally taken off—thanks, in large part, to...
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Reaching Millennials With Email Marketing
Just as brands are finally getting a grip on how to navigate the new social landscape using Facebook, Snapchat, Twitter, and others, to engage their target audiences, there’s another channel that’s...
View ArticleClik here to view.
Personalizing Email With Dynamic Content
Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences. The range of...
View ArticleClik here to view.
Building Your Email List is Key to Website Success
The main job of your website isn’t content delivery—it’s email list building. “You spend a ton of money on advertising and optimizing your site for organic search, only to have visitors look at a page...
View ArticleOrganically Growing Your Email Subscriber List: 6 Tricks
Despite the growing number of ways to communicate with customers, email remains the best channel for businesses today. It’s scalable, measurable, and unlike social media, you own your email subscriber...
View ArticleClik here to view.
5 Tips For Better Email Marketing in 2016
Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style. Subject lines What’s the one thing that entices your audience to...
View ArticleClik here to view.
Don’t Forget the Basics in Email Marketing
Email marketing continues to deliver the highest return on investment across digital marketing channels— on average email raises $40 for every $1 spent. Here’s several important facts about email B2B...
View ArticleClik here to view.
The Power of Email Marketing For Building Relationships
If you want to build relationships, don’t forget the power of email marketing. Consumers may be addicted to social media but that doesn’t make it the best relationship marketing channel. While social...
View ArticleClik here to view.
Email Targeting Fuels MGM Resorts & Focus on the Family
MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing. At the Gartner Digital Marketing...
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